Brand Identity & Social Media

Lumo is a conceptual wellness brand centered around natural teas and small everyday rituals. The project brings together brand identity, tea pouch packaging (100g) and social media content, using a soft color palette, clean typography and friendly illustrations to create a warm, approachable visual language. From packaging to Instagram carousels focused on natural ingredients, Lumo presents wellness as something simple, human and easy to connect with sip by sip.