BRAND IDENTITY.

Creatine, but for the girlies.
Chewi is a bold brand identity designed to turn everyday performance into something easy, aesthetic, and visually crave-able. Created for Gen-Z women, the brand blends a strong, energetic logo inspired by movement and consistency with a soft pastel palette that keeps things approachable. The result is a modern, confident identity that proves sports nutrition doesn’t need to look aggressive to feel powerful.